Durability - The "Keitech Crazy Flapper" uses a specific blends of plastic to increase increase durability. This becomes a key feature when fishing heavy cover. Incredible flappin’ arm action: The claws incorporate a revolutionary design which creates a wild flapping action. The claws and tentacles flutter following the slightest movement and require a much lighter weight to achieve maximum action. This allows the angler to slow the bait's rate-of-fall, a big benefit when targeting pressured fish. Packaging: No expense was spared to deliver the perfect action to our customers. The inner blister pack maintains the integrity of the baits. Available in 20 great fish catching colors, the "Crazy Flapper" is Keitech's newest edition to one of the most sucessful fishing product lines available on the market today.